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Challenges Small Business Face in transitioning to a circular economy and how we can address them (Part 2): The Reality Check – Navigating the Infrastructure Gap
We are moving past theory to address the specific friction points that arise during this transition. We will provide an "External Toolkit" for navigating the "Last Mile" of logistics, managing supplier relationships, and addressing institutional gatekeepers.
Hannah Winishut
Jun 177 min read


Circular Economy in Practice: Simple Steps for Any Small Business to Get Started (Part 2): Closing the Loop – Logistics, Community & Measurement
Transitioning to this extended model requires a new set of capabilities. In this post, we will master the external mechanics of circularity. We will explore how to implement Reverse Logistics to reclaim your materials, leverage Industrial Symbiosis to collaborate with other businesses, and utilize the Power of the Story to turn your sustainability initiatives into a measurable competitive advantage.
Hannah Winishut
May 278 min read


Circular Economy in Practice: Simple Steps for Any Small Business to Get Started (Part 1): The Internal Blueprint
The objective of this post is to provide a structured roadmap for identifying and capturing the value currently being lost in your operations. We will examine the first three stages of the Internal Blueprint: conducting a specialized "Value Leak" audit, redesigning material inputs, and pivoting toward a "Planned Permanence" product DNA. By identifying where your business is still functioning linearly, you can begin the process of plugging those leaks and securing your margins
Hannah Winishut
May 138 min read


The Business Case for the Circular Economy
In an era defined by finite resources and market volatility, this model is no longer a viable path for growth; it has become a systemic financial liability. When global events or resource scarcities occur, the inherent fragility of the linear model is exposed. In this old paradigm, waste is a lost cost, material spikes halt production, and your ability to forecast long-term profitability is constantly at risk.
Hannah Winishut
Apr 298 min read
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