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Designing Our Future: Where Sustainable Thinking Meets the Circular Revolution
When we talk about building a better future, two terms often come up: sustainable design and circular design. At first glance, they might seem like two sides of the same coin, and in many ways, they are deeply intertwined. But understanding their nuances, and crucially, how they amplify each other, is key to unlocking truly transformative solutions for our planet.
Waylon Winishut
Jan 215 min read


Your Packaging: More Than Just a Box: A Guide to Sustainable Packaging Solutions for Small Businesses
This guide will help you understand that every packaging choice is a chance to align your business with a healthier future. At Purshia Peak, we believe that implementing circular economy principles is a visible and impactful way to improve your bottom line while making a positive impact. By the end of this post, you'll have the tools and inspiration to make a change that’s good for your business and the planet.
Waylon Winishut
Dec 10, 20257 min read


The Business of Less: How Waste Reduction Boosts Your Bottom Line
This post will provide actionable tips and strategies for small businesses to reduce waste, improve resource efficiency, and discover hidden savings. At Purshia Peak Strategies, our foundation is built on circular economy principles, which show how transforming waste into a valuable resource is a direct path to financial gain and operational excellence. This is a powerful strategy that directly impacts your bottom line by cutting costs while also enhancing your environmental

Hannah Winishut
Nov 26, 20256 min read


The Shift in Mindset: How Startups Can Build a Resilient Business with Circular Thinking
Startups often prioritize rapid, exponential growth. However, this pursuit can sometimes come at the expense of long-term stability and resilience, leading to a business model that is ultimately unsustainable. Research from institutions like the Ellen MacArthur Foundation shows that a more holistic approach is essential for enduring success. At Purshia Peak Strategies, we define sustainable growth as a holistic discipline. It extends beyond environmental concerns to encompas

Hannah Winishut
Nov 12, 20255 min read


Sustainable Supply Chains: Smart Strategy for a Resilient Bottom Line
This deep understanding is precisely why integrating circular economy principles into your supply chain is not just an environmental choice, but a powerful business strategy. By focusing on keeping materials in use, designing out waste, and regenerating natural systems, you're not merely adopting eco-friendly practices.

Hannah Winishut
Oct 15, 20257 min read


Energy Efficiency: A Strategic Advantage for Small Businesses
In today's economic landscape, where efficiency and resilience are paramount, optimizing energy use presents a clear, accessible pathway to significant financial benefits and long-term stability. While the broader field of sustainability can appear complex, energy efficiency offers a tangible and highly impactful starting point.

Hannah Winishut
Oct 1, 20256 min read


Sustainability and the Circular Economy: Where are they different and how are they related?
Many business owners find themselves using terms like "sustainability" and "circular economy" interchangeably, and while they are indeed deeply connected, they’re not quite the same thing.
This article is here to clear the air. We’ll demystify these crucial concepts, explaining their distinct roles and powerful relationship. Understanding them isn't just about "doing good"; it's key to your business’s success.

Hannah Winishut
Sep 3, 20256 min read


Green Branding 101: Communicating Your Sustainability Efforts (Authentically)
his post will demystify authentic green branding. We'll explore how embedding real sustainable practices, particularly those rooted in circular principles, provides the solid foundation for powerful, credible communication. You'll discover how genuine action is your best defense against greenwashing, propelling your business forward with integrity and profit.

Hannah Winishut
Aug 20, 202511 min read


What is Sustainability Consulting & Why Does it Matter?
Imagine a business not just surviving in today's market, but thriving. A business attracting top talent, winning over loyal customers, and boosting its bottom line, all while making a positive impact on the planet. This isn't a pipe dream; it's the reality for companies embracing sustainability, and it's why businesses across industries are scrambling to integrate sustainable practices into their core strategies.

Hannah Winishut
Jul 30, 20259 min read


Building a Successful and Holistic Sustainability Strategy for Your Business
This posts will provide small businesses with actionable steps to integrate sustainability holistically into their core operations. We'll move beyond lofty ideals and focus on practical, achievable strategies that can make a real difference—for your business, your people, your community, and the planet.

Hannah Winishut
Jul 2, 20256 min read


5 Easy Ways Small Businesses Can Implement Sustainable Practices Right Now!
Recognizing the time and resource limitations often faced by small businesses, we aim to make the sustainability journey accessible and impactful. Implementing sustainable practices doesn't have to be complicated or expensive. This post offers 5 easy, actionable steps small businesses can take right now.

Hannah Winishut
Jun 4, 202512 min read


How to Conduct a Sustainability Assessment for Your Small Business: A Practical Guide
Taking Your First Step Towards a Sustainable Future Imagine this: you're running your small to medium-sized business or you're a driven solo entrepreneur. You're drawn to the idea of sustainability and its positive impact, but the question of where to even begin looms large. That's precisely where a Sustainability Assessment becomes your invaluable starting point. Think of a Sustainability Assessment as a practical tool that breaks down the three core pillars of sustainabilit

Hannah Winishut
Apr 22, 20259 min read


The Business Case for Sustainability: Crucial for Small Businesses
Want to slash your operating costs and boost your bottom line? Sustainability isn't just good for the planet—it's good for your business. Many small business owners mistakenly believe sustainability is a costly endeavor reserved solely for large corporations. This post demonstrates the crucial business case for sustainability for small businesses, exploring how simple changes can lead to significant cost savings, from reduced energy consumption to minimizing waste. Sustainabi

Hannah Winishut
Apr 18, 20258 min read
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