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The Shift in Mindset: How Startups Can Build a Resilient Business with Circular Thinking
Startups often prioritize rapid, exponential growth. However, this pursuit can sometimes come at the expense of long-term stability and resilience, leading to a business model that is ultimately unsustainable. Research from institutions like the Ellen MacArthur Foundation shows that a more holistic approach is essential for enduring success. At Purshia Peak Strategies, we define sustainable growth as a holistic discipline. It extends beyond environmental concerns to encompas

Hannah Winishut
4 days ago5 min read


Energy Efficiency: A Strategic Advantage for Small Businesses
In today's economic landscape, where efficiency and resilience are paramount, optimizing energy use presents a clear, accessible pathway to significant financial benefits and long-term stability. While the broader field of sustainability can appear complex, energy efficiency offers a tangible and highly impactful starting point.

Hannah Winishut
Oct 16 min read


Sustainability and the Circular Economy: Where are they different and how are they related?
Many business owners find themselves using terms like "sustainability" and "circular economy" interchangeably, and while they are indeed deeply connected, they’re not quite the same thing.
This article is here to clear the air. We’ll demystify these crucial concepts, explaining their distinct roles and powerful relationship. Understanding them isn't just about "doing good"; it's key to your business’s success.

Hannah Winishut
Sep 36 min read


Unlocking Business Value: A Review of Coursera's Circular Economy Course from Lund University
The most impactful takeaway for real-world sustainability challenges is how deeply the circular economy approach leans into the business case for sustainability. It powerfully demonstrates that circular business models and sustainable materials management aren't just ethical choices; they are demonstrably possible, profitable, and build crucial resilience.

Hannah Winishut
Aug 66 min read


5 Easy Ways Small Businesses Can Implement Sustainable Practices Right Now!
Recognizing the time and resource limitations often faced by small businesses, we aim to make the sustainability journey accessible and impactful. Implementing sustainable practices doesn't have to be complicated or expensive. This post offers 5 easy, actionable steps small businesses can take right now.

Hannah Winishut
Jun 412 min read


How to Conduct a Sustainability Assessment for Your Small Business: A Practical Guide
Taking Your First Step Towards a Sustainable Future Imagine this: you're running your small to medium-sized business or you're a driven solo entrepreneur. You're drawn to the idea of sustainability and its positive impact, but the question of where to even begin looms large. That's precisely where a Sustainability Assessment becomes your invaluable starting point. Think of a Sustainability Assessment as a practical tool that breaks down the three core pillars of sustainabilit

Hannah Winishut
Apr 229 min read
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