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Circular Economy in Practice: Simple Steps for Any Small Business to Get Started (Part 2): Closing the Loop – Logistics, Community & Measurement
Transitioning to this extended model requires a new set of capabilities. In this post, we will master the external mechanics of circularity. We will explore how to implement Reverse Logistics to reclaim your materials, leverage Industrial Symbiosis to collaborate with other businesses, and utilize the Power of the Story to turn your sustainability initiatives into a measurable competitive advantage.

Hannah Winishut
May 278 min read


Circular Economy in Practice: Simple Steps for Any Small Business to Get Started (Part 1): The Internal Blueprint
The objective of this post is to provide a structured roadmap for identifying and capturing the value currently being lost in your operations. We will examine the first three stages of the Internal Blueprint: conducting a specialized "Value Leak" audit, redesigning material inputs, and pivoting toward a "Planned Permanence" product DNA. By identifying where your business is still functioning linearly, you can begin the process of plugging those leaks and securing your margins

Hannah Winishut
May 138 min read


Sustainable Supply Chains: Smart Strategy for a Resilient Bottom Line
This deep understanding is precisely why integrating circular economy principles into your supply chain is not just an environmental choice, but a powerful business strategy. By focusing on keeping materials in use, designing out waste, and regenerating natural systems, you're not merely adopting eco-friendly practices.

Hannah Winishut
Oct 15, 20257 min read


Energy Efficiency: A Strategic Advantage for Small Businesses
In today's economic landscape, where efficiency and resilience are paramount, optimizing energy use presents a clear, accessible pathway to significant financial benefits and long-term stability. While the broader field of sustainability can appear complex, energy efficiency offers a tangible and highly impactful starting point.

Hannah Winishut
Oct 1, 20256 min read


Sustainability and the Circular Economy: Where are they different and how are they related?
Many business owners find themselves using terms like "sustainability" and "circular economy" interchangeably, and while they are indeed deeply connected, they’re not quite the same thing.
This article is here to clear the air. We’ll demystify these crucial concepts, explaining their distinct roles and powerful relationship. Understanding them isn't just about "doing good"; it's key to your business’s success.

Hannah Winishut
Sep 3, 20256 min read


Unlocking Business Value: A Review of Coursera's Circular Economy Course from Lund University
The most impactful takeaway for real-world sustainability challenges is how deeply the circular economy approach leans into the business case for sustainability. It powerfully demonstrates that circular business models and sustainable materials management aren't just ethical choices; they are demonstrably possible, profitable, and build crucial resilience.

Hannah Winishut
Aug 6, 20256 min read


What is Sustainability Consulting & Why Does it Matter?
Imagine a business not just surviving in today's market, but thriving. A business attracting top talent, winning over loyal customers, and boosting its bottom line, all while making a positive impact on the planet. This isn't a pipe dream; it's the reality for companies embracing sustainability, and it's why businesses across industries are scrambling to integrate sustainable practices into their core strategies.

Hannah Winishut
Jul 30, 20259 min read


Thinking in Systems– A Review for SMEs
Thinking in Systems by Donella Meadows , isn't just an academic deep dive; it's a practical guide that empowers you to see your business, and the world, through a new lens – a systems lens.

Hannah Winishut
Jul 16, 20257 min read


5 Easy Ways Small Businesses Can Implement Sustainable Practices Right Now!
Recognizing the time and resource limitations often faced by small businesses, we aim to make the sustainability journey accessible and impactful. Implementing sustainable practices doesn't have to be complicated or expensive. This post offers 5 easy, actionable steps small businesses can take right now.

Hannah Winishut
Jun 4, 202512 min read


Book Review: Circular Economy for Dummies: Rethinking the Current Model
“You never change things by fighting the existing reality. To change something, build a new model that renders the existing model...

Hannah Winishut
May 21, 20256 min read
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