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Challenges Small Business Face in transitioning to a circular economy and how we can address them (Part 1): The Reality Check – Overcoming the "Internal" Hurdles
The objective of this post is to confront the two most significant internal barriers that prevent SMEs from moving forward. We are going to dismantle the "It’s Too Expensive" Myth by looking at the true cost of linear waste, and we will address the "I Don't Have Time" Crisis by introducing high-impact "micro-shifts" that integrate into your existing workflow without halting production.

Hannah Winishut
Jun 39 min read


Sustainability Frameworks & Standards - Part 2: Choosing Your Path: 3 Beginner-Friendly Frameworks for SMEs
The objective of today’s guide is to move from the conceptual to the practical. We are going to analyze three specific frameworks that offer the highest strategic value for small and mid-sized enterprises. These options are selected because they are accessible, scalable, and—most importantly—they provide the data-driven insights needed to strengthen your business model without requiring an exhaustive background in sustainability science.

Hannah Winishut
Apr 18 min read


Sustainability Frameworks & Standards - Part 1: Demystifying Sustainability Frameworks
When managing a business with a demanding operational schedule and limited resources, "Sustainability Frameworks" can easily be mistaken for an unnecessary administrative burden. It is often tempting to view these standards as something to be tackled "someday"—perhaps when the organization is larger or the compliance budget is significantly bigger. However, delaying this integration often means missing out on the very efficiencies that help a business scale sustainably.

Hannah Winishut
Mar 189 min read


Unlocking Business Value: A Review of Coursera's Circular Economy Course from Lund University
The most impactful takeaway for real-world sustainability challenges is how deeply the circular economy approach leans into the business case for sustainability. It powerfully demonstrates that circular business models and sustainable materials management aren't just ethical choices; they are demonstrably possible, profitable, and build crucial resilience.

Hannah Winishut
Aug 6, 20256 min read
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