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The Circular DNA – Engineering Your Competitive Advantage
The transition to a circular economy is more than an environmental necessity; it is a fundamental shift in business architecture. For small and medium-sized enterprises (SMEs), this shift represents an opportunity to move away from the "take-make-waste" model and toward a system that builds long-term resilience and profitability.

Hannah Winishut
Sep 98 min read


The Shift in Mindset: How Startups Can Build a Resilient Business with Circular Thinking
Startups often prioritize rapid, exponential growth. However, this pursuit can sometimes come at the expense of long-term stability and resilience, leading to a business model that is ultimately unsustainable. Research from institutions like the Ellen MacArthur Foundation shows that a more holistic approach is essential for enduring success. At Purshia Peak Strategies, we define sustainable growth as a holistic discipline. It extends beyond environmental concerns to encompas

Hannah Winishut
Nov 12, 20255 min read
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