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Designing for Disassembly: Why Your Product's End-of-Life Should Be Its Beginning
Welcome to the heart of Design for Disassembly (DfD). It's not just a technical requirement; it's a strategic philosophy that views a product's end-of-life not as a problem, but as an opportunity. For product designers, manufacturers, and R&D teams, embracing DfD isn't just about reducing waste; it's about building resilience, fostering innovation, and truly embodying the Triple Bottom Line: creating value for Profit, protecting the Planet, and genuinely benefiting People.
Waylon Winishut
Feb 186 min read


The Future is Access, Not Ownership: How Product-as-a-Service (PaaS) Powers the Circular Economy
At the forefront of the circular economy revolution is a powerful new business model: Product-as-a-Service (PaaS). Instead of just selling a physical product outright, innovative companies are now selling the functionality and outcomes their products provide, all through a subscription or usage-based model. By retaining ownership of the asset, the company is fundamentally incentivized to design for durability, repairability, and resource efficiency
Waylon Winishut
Feb 45 min read


Designing Our Future: Where Sustainable Thinking Meets the Circular Revolution
When we talk about building a better future, two terms often come up: sustainable design and circular design. At first glance, they might seem like two sides of the same coin, and in many ways, they are deeply intertwined. But understanding their nuances, and crucially, how they amplify each other, is key to unlocking truly transformative solutions for our planet.
Waylon Winishut
Jan 215 min read


The Shift in Mindset: How Startups Can Build a Resilient Business with Circular Thinking
Startups often prioritize rapid, exponential growth. However, this pursuit can sometimes come at the expense of long-term stability and resilience, leading to a business model that is ultimately unsustainable. Research from institutions like the Ellen MacArthur Foundation shows that a more holistic approach is essential for enduring success. At Purshia Peak Strategies, we define sustainable growth as a holistic discipline. It extends beyond environmental concerns to encompas

Hannah Winishut
Nov 12, 20255 min read
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