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Challenges Small Business Face in transitioning to a circular economy and how we can address them (Part 2): The Reality Check – Navigating the Infrastructure Gap
We are moving past theory to address the specific friction points that arise during this transition. We will provide an "External Toolkit" for navigating the "Last Mile" of logistics, managing supplier relationships, and addressing institutional gatekeepers.

Hannah Winishut
Jun 177 min read


Challenges Small Business Face in transitioning to a circular economy and how we can address them (Part 1): The Reality Check – Overcoming the "Internal" Hurdles
The objective of this post is to confront the two most significant internal barriers that prevent SMEs from moving forward. We are going to dismantle the "It’s Too Expensive" Myth by looking at the true cost of linear waste, and we will address the "I Don't Have Time" Crisis by introducing high-impact "micro-shifts" that integrate into your existing workflow without halting production.

Hannah Winishut
Jun 39 min read


Circular Economy in Practice: Simple Steps for Any Small Business to Get Started (Part 1): The Internal Blueprint
The objective of this post is to provide a structured roadmap for identifying and capturing the value currently being lost in your operations. We will examine the first three stages of the Internal Blueprint: conducting a specialized "Value Leak" audit, redesigning material inputs, and pivoting toward a "Planned Permanence" product DNA. By identifying where your business is still functioning linearly, you can begin the process of plugging those leaks and securing your margins

Hannah Winishut
May 138 min read


The Business Case for the Circular Economy
In an era defined by finite resources and market volatility, this model is no longer a viable path for growth; it has become a systemic financial liability. When global events or resource scarcities occur, the inherent fragility of the linear model is exposed. In this old paradigm, waste is a lost cost, material spikes halt production, and your ability to forecast long-term profitability is constantly at risk.

Hannah Winishut
Apr 298 min read


Designing for Disassembly: Why Your Product's End-of-Life Should Be Its Beginning
Welcome to the heart of Design for Disassembly (DfD). It's not just a technical requirement; it's a strategic philosophy that views a product's end-of-life not as a problem, but as an opportunity. For product designers, manufacturers, and R&D teams, embracing DfD isn't just about reducing waste; it's about building resilience, fostering innovation, and truly embodying the Triple Bottom Line: creating value for Profit, protecting the Planet, and genuinely benefiting People.
Waylon Winishut
Feb 186 min read


The Future is Access, Not Ownership: How Product-as-a-Service (PaaS) Powers the Circular Economy
At the forefront of the circular economy revolution is a powerful new business model: Product-as-a-Service (PaaS). Instead of just selling a physical product outright, innovative companies are now selling the functionality and outcomes their products provide, all through a subscription or usage-based model. By retaining ownership of the asset, the company is fundamentally incentivized to design for durability, repairability, and resource efficiency
Waylon Winishut
Feb 45 min read


Designing Our Future: Where Sustainable Thinking Meets the Circular Revolution
When we talk about building a better future, two terms often come up: sustainable design and circular design. At first glance, they might seem like two sides of the same coin, and in many ways, they are deeply intertwined. But understanding their nuances, and crucially, how they amplify each other, is key to unlocking truly transformative solutions for our planet.
Waylon Winishut
Jan 215 min read


The Shift in Mindset: How Startups Can Build a Resilient Business with Circular Thinking
Startups often prioritize rapid, exponential growth. However, this pursuit can sometimes come at the expense of long-term stability and resilience, leading to a business model that is ultimately unsustainable. Research from institutions like the Ellen MacArthur Foundation shows that a more holistic approach is essential for enduring success. At Purshia Peak Strategies, we define sustainable growth as a holistic discipline. It extends beyond environmental concerns to encompas

Hannah Winishut
Nov 12, 20255 min read


The Circular Advantage: A Coursera Course Review for "Business Sustainability in the Circular Economy"
The world of business is changing rapidly, with sustainability and the circular economy at the forefront. Major corporations like Caterpillar and NIKE aren't just dabbling in sustainability initiatives; they're fundamentally shifting their business models towards circularity. This isn't just a trend; it's a strategic imperative that's transforming how business is conducted on a massive scale.

Hannah Winishut
Sep 17, 20255 min read


Sustainability and the Circular Economy: Where are they different and how are they related?
Many business owners find themselves using terms like "sustainability" and "circular economy" interchangeably, and while they are indeed deeply connected, they’re not quite the same thing.
This article is here to clear the air. We’ll demystify these crucial concepts, explaining their distinct roles and powerful relationship. Understanding them isn't just about "doing good"; it's key to your business’s success.

Hannah Winishut
Sep 3, 20256 min read


Unlocking Business Value: A Review of Coursera's Circular Economy Course from Lund University
The most impactful takeaway for real-world sustainability challenges is how deeply the circular economy approach leans into the business case for sustainability. It powerfully demonstrates that circular business models and sustainable materials management aren't just ethical choices; they are demonstrably possible, profitable, and build crucial resilience.

Hannah Winishut
Aug 6, 20256 min read
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